our story

We believe that regular routine is the most important foundation for a child's positive development. So, the approach we advocate is simple: Eat. Play. Sleep. Repeat.

However, following this intuitive approach (in particular during long nights) and finding the essential products to support your routine can still be challenging, especially for first-time parents. Solving this problem and helping find a good routine that is right for you and your baby therefore lies at the heart of what we do, and is the reason why VABY was founded.

Our VABY Sleep Coaching is all about following a regular routine during the day, which will enable your child sleep longer at night. With a No-cry approach and scientifically proven methods, our version of sleep coaching is about helping babies learn to fall asleep and connect sleep cycles independently to create consolidated and restful nights and naps.

To complement our ambition of helping parents find a good routine, we have also developed and designed selected VABY Products. These all-time favorites will support your daily routine and follow the simple approach we advocate: Eat. Play. Sleep. Repeat. With a simplistic approach to design and exclusively certified materials, all our products are created in the most natural way. We refrain from using chemicals or harmful substances and only source the softest materials for manufacturing. Subtle colours and modest design complement the perfect product – simple, yet practical.